Dogtown Studios Project 72.
4 boys setting out on a mission to create a
successful iPhone game in 72 hours from start
to finish and document the progress
on this site for anyone interested to see.

To leave us a comment, scroll down to the bottom of the page, or click here

Or visit our Facebook Fan Page

15.26
Feb 22
2010
Twitter giveaway

Dogtown Studios are are having a reTwitt contest for their new featured iPhone game Project 72

We will give away 10 special edition Project 72 T-shirts to people who signs up to follow us and reTweet this:

Follow @dogtownstudios, R/T this to win a special edition #Project72 t-shirt. Contest - http://www.dogtownstudios.com/contest/

15.03
Feb 22
2010
TheStream.tv interview - The Game Show

14.53
Feb 22
2010
Current AppStore Ranking

CategoryRank / Position
All Games30
All Arcade Games10
All Action Games12
ALL APPS53

19.52
Feb 20
2010
New High-score contest!

We are having a new High-score contest where we will give away gift-cards and 50 of our limited special edition Project 72 t-shirts.
For more info and to sign up CLICK HERE!)

17.26
Feb 20
2010
Reaching the top!

Project 72 is hitting the charts right now! Thanks to everyone who has followed us and played the game. It makes all the hard work worth it. We look forward to continue to provide great updates to the game.

19.21
Feb 19
2010
New update out this morning.

Sorry for the late notification but we've been quite busy in the studios today. The new update was approved in only a couple of hours and was available on AppStore early this afternoon. Check out the new power-ups!

12.05
Feb 19
2010
Leader boards are here!

So, before OpenFeint will be implemented in the game we have created a temporary leader board that is accessible via Safari on your iPhone.
A banner will pop down every time you start Project 72, just click it to go the the temporary leader boards.

Leader boards are found at http://www.dogtownstudios.com/scores/

21.30
Feb 18
2010
Leader boards Lite Coming Tonite

Allright, it seems that we can't give you enough exciting news. While you wait for the next iTunes update we have a big announcement.

We will tonight introduce:
Top Daily Star Troopers
Top Monthly Asteroid Blasters
All Time Space Invaders

This whole thing translates to the long awaited Project72 leaderboards lite edition.

Stay tuned!

10.39
Feb 18
2010
Preview of new features coming

19.04
Feb 17
2010
Current AppStore Ranking

CategoryRank / Position
All Games67
All Arcade Games25
All Action Games30
ALL APPS119

09.39
Feb 16
2010
How did we do it?

16.51
Feb 5
2010
Dogtown Mascot

09.00
Feb 5
2010
Apple

We just got an unexpected call from Cupertino. Apple got in touch with us to discuss Project 72 and more featuring. I will update you as soon as I can say more. How exciting is this!?

Stay tuned...

08.32
Feb 2
2010
$1000 High Score Contest is Over

We're happy to announce 2 winners.
9th Place - Nathan Noll aka Nate Dogg with 250,393 miles
10th Place - Zincous with 105,000 miles


Becuase there were not many winners, we will most likely announce a new contest very shortly.

Stay tuned!

10.29
Feb 1
2010
Featured on iTunes!

Dogtown Studios Project 72 was featured today on iTunes appstore under New & Noteworthy games. We are really excited about this and want to again thank all our fans and friends for the support!

Stay tuned for more...

15.06
Feb 1
2010
Dogtown Stuff

A new Web-site is in the works as well as a new logo that will be uploaded shortly. We're also warming up for some big news to share.

Remember, style is everything!

12.07
Feb 1
2010
Dogtown Studios Project 72 Update is out

We have just released an update that takes care of small bugfixes and some tweaks. Stand by for next update.

21.57
Jan 27
2010
Come on!

Where are all the winners? You can do better than this!

Best score is still 244,586 after a whole day. Dogtown staff is dying to play!

15:55
Jan 27
2010
Latest Reviews

Here are some of the nice things people have been writing about Project 72 in the media:

touchArcade
'Project 72' - A Game Developed in Three Days

"if the guys from Dogtown Studios can produce a game with these kind of high quality graphics in three days, I'm going to be looking forward to seeing what else they come up with in the future..." - touchArcade

appadvice
CAN A QUALITY GAME BE MADE IN 72 HOURS? SURE IT CAN, ITS NAME IS PROJECT 72

"Project 72, is the result of what four guys from Venice California were able to accomplish in as little as 72 hours, and surprisingly, the results are quite impressive..." - appadvice

joystiq
Project 72: An iPhone game made in 72 hours

"An iPhone game made in 72 hours....We're pretty sure we spent that time poopsocking our way through the entire series of Lost on Netflix Instant Queue. Man, we feel unproductive..." - joystiq

slide to Play
Project 72 Review

"Project 72 is one of the more impressive App Store feats..." - slide to Play

20.07
Jan 26
2010
We've got another winner! Congrats.

Only 8 slots left for the high score contest. $1000 is still available!

Congratulations to Nate Dogg who just got 244,586

12.26
Jan 26
2010
Official Project 72 Trailer

01.01
Jan 26
2010
Thank you!

Thanks to everyone that has supported our Project on the first day. It is fantastic to see such great interest and read all the wonderful comments and reviews.

We really hope and think that with your help, Project 72 becomes a top seller and we will be able to supply you with lots of really cool game updates and more fun games.

Good night, and see you on day 2...

Ivan, Rasmus, Calle, Mike / Dogtown Studios

10.59
Jan 25
2010
APPROVED!

Finally we got the email from Apple that we've been waiting for so long. Project 72 is out! We are really excited and will start letting the world know about it immediately!

9.36
Jan 22
2010
2 Weeks Getting Closer

It took us 72 hours to develop. It's looking like it will take more than two weeks to review. Very very disappointing. Did someone say app approval times improved?

10.27
Jan 20
2010
Waiting... Waiting... Waiting

So Apple has not approved the game yet,
We just found out that some fellow developers that also started a Project 72 after us has been approved. Apple must not like us :( We're keeping our hopes up though for a release today! Stay Tuned!

9.42
Jan 18
2010
Possible release today!

Hey everyone,
It has been quiet around this Project after days and days of waiting for an approval. We sent Apple an e-mail Friday asking them if everything was ok and if there was something missing. Today we got a reply from them that said:

    Thank you for your email. Your application is currently still undergoing a review process. As review times often vary, unfortunately we are unable to provide additional information at this time. We will notify you if there are any further issues.

Since the application was uploaded over a week ago we suspect that it could have a possible release today since Apple has cut down on the approval process from 3-4 weeks to a week, witch all the developers out there are very grateful for!

STAY TUNED!!!

19.49
Jan 14
2010
iPhone game trailer box

Having problems shooting good looking previews or trailers for your game? Sometimes the simulator just won't do it and you don't want your hands flopping around in the video. Thats when the "iPhone game trailer box" comes in handy.

First of all you need the following:
The styrofoam from from a iMac box (I'm sure there are other solutions out there, but this is what works best)
• Screwdriver (for sound cable)
• Tape
• iPhone/iPod
• Regular camera that shots video

Secure the iPhone in the slot inside the styrofoam box and secure it with tape, make sure you can get to the buttons needed to control the game.
Get your camera and position it straight over the iPhone, about 5 inches, then tape it down in the right position. Be sure to not put tape over the control buttons you need access to. Put enough tape so that the camera will not fall of during gameplay.

If you want the sound from the iPhone to be crisp you can attache it to a sound recorder of some sort, we will use Logic Studio for ours.
First take the screwdriver and make a hole where your sound cable can exit out of the box (if you use an iPod you don't have to do this since the jack is at the bottom).
Connect the sound cable before you secure the iPhone with tape. (it also helps if the iPhone charged beforehand)

Adjust focus and light and you are ready to shot your video.

The result of our video trailer will follow soon......



11.41
Jan 14
2010
Update in the works

We're currently working on an update to smooth out some things and also we found a bug in the score system where it shows you highest score. It's actually not your highest score but your last score.

23.12
Jan 13
2010
Apple review

Hi Guys,
I forgot to tell you that we received an email Monday saying that
Project 72 now is in review by Apple!

14.14
Jan 12
2010
Official screenshots


Click on image to view full size

18.30
Jan 9
2010
Project 72 final_build

Hey folks, here is a video of the final build that was sent to Apple yesterday. Keep in mind the game was developed from scratch in 72 hours.

12.05
Jan 9
2010
80 AdHoc versions will be given out

Hey Guys,
So last night we finished in time and uploaded the game to AppStore. We never though we would pull it of but we did. To celebrate the upload we wanna give out 80 AdHoc copies to the public. To apply for a AdHoc version of the final game send shoot an e-mail to adhoc[at]dogtownstudios.com.

The e-mail needs to contain following information:
- Name
- Country
- Device UDID (can be found by using following free app UDID)

Ps. Sending this e-mail will not guarantee a AdHoc Version.

20.00
Jan 8
2010
Mission Completed

Here you go people, already submitted to Apple and the game is working fine. Champagne time ;)

19.47
Jan 8
2010
Game's ready, game's on!

Just finished it!!! Building the final sources, then some testing and then upload to Apple!

19.20
Jan 8
2010
The final countdown? Project 72!!!

18.58
Jan 8
2010
1 HOUR LEFT, WE CAN DO IT!!!

18.49
Jan 8
2010
01.11.11

17:50
Jan 8
2010
Release Candidate Out

We just sent out Release Candidate to our Beta testers. There is not much time left but if you play it right now and send us your feedback, we'll have time to adjust the game.

17:25
Jan 8
2010
These 72 hours...

- > 15,000 lines of code
- Approx. 23 builds
- Over 20 sound effects made from scratch in Logic Pro
- 2 Soundtracks made from scratch in Logic Pro
- HUD
- All graphic design made in Illustrator and Photoshop
- Copywriting
- Sending out Press Release
- Dogtownstudios.com Website (which took many hours to setup)
- Forum posting
- Video recording
- Blogging
- Tweeting pretty much all the time
- Drinking many cups of coffee

17:20
Jan 8
2010
App Price $1.99

We just came to the conclusion that $1.99 should be our starting price.
Does anyone have any comments about that?

16:15
Jan 8
2010
Difficulty?

We're having a hard time trying to figure out how difficult the game should be. Beta testers, please give us some feedback on this when we are sending out the new beta.

13:59
Jan 8
2010
Who are these guys?

People have asked us who we are and because we have so much time left, we thought we'd let you know.

Rasmus Hansson aka s1ckdog, born in Stockholm Sweden 1975, and moved to Los Angeles in 1999 to make som .com money :) But then it crashed :(. Together with his business partner Mikael Tyrsen, they started an advertising agency, Moyo Studios in 2007 where they have a strong focus on building web and mobile apps for their clients. They also enjoy their own projects like this one as much as they can.

Rasmus loves electronic music, music production, djing, snowboarding and all types of beach activities. Rasmus currently lives in Venice Beach, CA, and works out of his garage.
Mikael Tyrsen aka kickR, born in Stockholm Sweden 1983, and moved to Los Angeles in 2006 to design movie posters. In 2007 he joined forces with Rasmus Hansson to start this great company that later on would be called Moyo Studios. Besides work Mikael doing some music production for fun, brainstorm and hang out with family and friends.

Mikael is a nerd that loves new inventions and is always updated with the latest equipment. Mikael currently lives in Venice Beach, CA.
Calle Mörck aka Torpedo, born in Gothenburg Sweden 1972, moved to the US in 1996 and has been a Venice Beach local since 1998. He first came to complete of his studies in Finance and Marketing but then got stuck in the land of great waves and sunshine. Calle joined forces with Rasmus and Mikael last year and together they started Dogtown Studios, a game division to Moyo Studios. Project 72 will be the 4th game released by the Studios.

Calle is an avid surfer, he plays hockey and loves snowboarding. Video games has always been a big part in his life and for the first time ever he really loves what he is doing for a living.
Ivan Isaev aka IvanDev, was assembled from spare parts of computers in the heart of Siberia - Tobolsk 1987. After a few years of development for mobile platforms and PC, he switched to Mac and joined forces with Rasmus, Mikael and Calle last year and together they started Dogtown Studios.

13:40
Jan 8
2010
6 hours left

We're about to compile a new build and hopfully we will have most stuff done. We've added some small surprises for those who are collecting many of those miles ;)

12:28
Jan 8
2010
Close to 7 hours left.

We're doing good so far, but this is the time you realize there are sooo many small details to fix and stuff to tweak. We're going to be very very busy!

11:40
Jan 8
2010
Final soundtrack ready!

10:10
Jan 8
2010
10 HOURS LEFT

Hey everyone, sorry for the lack of blog post updates, it is starting to get hectic here as we are getting closer to 00:00:00. We are currently working on getting out beta nr 2 to our beta testers within the hour, that will have a fully working score update and some new goodies in it. We still have a lot to do and the time is really running out. We don't even have time to keep our desks clean for the video feed!!!

01:15
Jan 8
2010
build_38.4

23:59
Jan 7
2010
Facebook Fan Page is Up

Now we have a fan page. If you like what we're doing, why don't you join it! It will be fun
Click here to check it out!

22:05
Jan 7
2010
Dogtown Studios by Night

20:46
Jan 7
2010
Over 15,000 lines of code later

With less than 24 hours left we are all getting pretty tired but we're so excited about the game that we will continue for a couple more hours tonight. We are currently trying to add the last game assets and also include the soundtrack.

Thanks to the beta testers for providing very useful feedback. Tomorrow we will spend the day tweaking the gameplay, bugfixing and improving the game balance, as well as all the little things that might have forgotten about.

It looks so far like we're going to make it!

20:00
Jan 7
2010
24 HOURS TO GO


18:36
Jan 7
2010
Beta 1_27.1

18:14
Jan 7
2010
Voice over


17:37
Jan 7
2010
Sound Effx Design

Original voice and then vocoded.
PROJECT72 by SICKDOG
PROJECT 72 by SICKDOG

17:22
Jan 7
2010
Beta is done!!

The first beta is now completed and sent out to the testers, let us know what you think.

16:25
Jan 7
2010
Logo has arrived


Had to put together a quick logo since we need to start ship out the beta soon, here it is!



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